Political Campaign Strategy traces the historical development of strategic political persuasion and its application by the spin doctors of today. This book provides a comprehensive account of contemporary politics by moving beyond the current literature to draw together an eclectic mix of practical tools and theoretical insights from a range of disciplines, including media theory, marketing, political science, psychology, literature, classics, military history, statistics and game theory.
Political Campaign Strategy studies political campaigns as an international phenomenon and draws examples from Australia, the United Kingdom, the United States and around the world.
Political Campaign Strategy makes a real contribution to the academic study of the complexities of contemporary politics and is useful for advanced students of political communication, political science, media studies, rhetoric, public relations, marketing and journalism. It is also relevant for political candidates, political professionals, public servants, public affairs staff, activists and the general reader with an interest in understanding how politics works.