Patricia Edgar is the original disruptor – a passionate advocate for digital media with a life-long quest to ensure young people get the best from, and make the most of, the myriad of media choices available to them. This wideranging essay pulls together decades of research and practical and commercial success to describe today’s complex digital media challenges, and recommends clear and pragmatic solutions to them. At the heart of Dr Edgar’s thesis is a belief in and passion for media as a force for good. Acknowledging vested interests in the marketplace, she calls for greater innovation and creativity, a tighter relationship between education and entertainment, and a commitment to work more closely with young people. A healthy, creative and productive future for young people depends on all of us fully embracing a well-managed media with our ambitions high, our eyes wide open and our imaginations fired up.
– Adrian Mills, UK broadcaster and Chair World Summit on Media for Children Foundation